Amique creates music that fuses soul, rock, funk and jazz with a striking originality that explicitly pays homage to the greats that came before him. His sense of self, musically speaking, is clear. A commitment that has led to him producing, arranging and composing (and often playing) most of the music he has released to date.
Amique involved our team at the start of his career, and we contributed to the strategy of the brand behind the artist. We were able to get involved with concepts, ideas and we produced EP covers. We steered Amique how to make the most of the brand persona to inform his brand communications. Our team complimented his strong creative personality.